“At Poseidon we are rethinking the pharma-logistics paradigm and our philosophy is one ofnot just trying to incrementally improve what we are doing now, but of coming together to do things differently"
INTEGRATED PHARMA OCEAN FREIGHT PROGRAM
A WORLD-CLASS PHARMA COLD-CHAIN
Thetransportationoftemperature-sensitivepharmaproducts isbigbusiness.Thegloballogisticsmarketforpharmaceutic-alsiscurrentlyvaluedatmorethan$75billionwithagrowing proportion of this being temperature-controlled. Traditionallythehighestvaluepharmaceuticalproductshave tendedtobeshippedbyair-freightonaccountofitsspeed,its flexibilityandits(perceived)securityandcontrol.Howeverin-creasingregulatoryoversightandtheimpactoftheCOVID-19 pandemichaveexposedanumberofinherentweaknessesin theair-cargocold-chain,muchasaresultofitsfragmented structure and absence of collaborative working.Poseidonisconceivedasapharmasea-freightprogramthat, byharnessingandhoningthecollaborativeskillsthathave beensosuccessfullyemployedinotherindustrysectors,is bringingtheindustry’smostenlightenedandforward-thinking organisationstogethertodevelopandimplementagame-changing global pharma sea-freight service. ThePoseidonprogramrestsinthecollectivestrengthofits end-to-endsupplychainstructurebuiltaroundmanagedstra-tegicpartnerships,commercialalignmentanda‘one-team’ culture.
IMPORTANT NOTICE Feb 2023The Poseidon programme has been discontinued. Its mission of championing best-practice ocean freight for pharmaceutical products has passed to the Good Distribution Practice Universal Compliance Initiative (GDP-UCI). See www.gdp-uci.org