A WORLD-CLASS PHARMA COLD-CHAIN

The transportation of temperature-sensitive pharma products is big business. The global logistics market for pharmaceuticals is currently valued at around $75BN with a growing proportion of this being temperature-controlled. Traditionally the highest value pharmaceutical products have tended to be shipped by air-freight on account of its speed, its flexibility and its (perceived) security and control. However increasing regulatory oversight has exposed a number of inherent weaknesses in the air-cargo cold-chain, much as a result of its fragmented structure and a lack of collaborative working. Poseidon is conceived as a pharma sea-freight program that, by harnessing and honing the collaborative skills that have been so successfully employed in other industry sectors, is bringing the industry’s most enlightened and forward-thinking organisations together to develop and implement a ground-breaking global pharma sea-freight service. The Poseidon program rests in the collective strength of its end- to-end supply chain structure built around managed strategic partnerships, commercial alignment and a ‘one-team’ culture. 