ORGANISATION

INTEGRATED PHARMA OCEAN FREIGHT PROGRAM

Poseidon Collaboration Hub A cloud-based platform accessible 24-7 from anywhere in the world

The Hub is a secure communications platform exclusive to the Poseidon network

NETWORK COMMUNICATIONS

The It is vital that Poseidon keeps track of all dialogue and developments across its increasingly widely-distributed Network if it is to fulfil its collaborative and commercial ambitions. Accordingly, the cloud-based Poseidon Collaboration Hub has been put in place as the prime means of cross-partner communication and dissemination relating to all Poseidon program management and non-transactional matters. This Hub-based approach is essential to facilitate network communications, exchange ideas, disseminate news, share information, access up-to-date documentation, manage projects and leverage the available network infrastructure. It also engenders network transparency and silo breakdown which, in turn leads to mutual trust and interdependency. In particular the Hub is used: • for all non-transactional network communications amongst Shippers, Supply Partners and other registered Poseidon participants. • for virtual meetings of the Poseidon Management Group (PMG) and other Workgroups • as a repository of all the latest Poseidon documentation. (The most recent document versions will always be on the Hub.) The Poseidon Hub combines functionality with ease-of use and scalability. Features include in-built conference-calling, one-to-one messaging, calendar management and user-polling (essential for PMG decision-making). It can be accessed from desktop, tablet and smartphone. It uses secure ‘WorkSpace’ areas where project teams aka ‘WorkGroups’ work together on specific projects. See WORKGROUPS sliding panel

POSEIDON NETWORK STRUCTURE

With the Poseidon program, true multi-party collaboration is not a ‘bolt-on’. The pro - gram is being designed from the ground-up around best collaborative practices and seamless integration. The combined expertise of collaboration-savvy supply chain practitioners from both within and outside the pharma-logistics sector is being har - nessed to create a logistics model that is unique, fit-for-purpose and operationally sustainable. The Poseidon Network is based on a triple-tiered framework centred on the pharmaceutical manufacturer (see graphic on right). • Tier 1 Partners - Principle Logistics Operators and Service Providers e.g Shipping Lines, Terminal Operators, Consolidators, Warehousing, Haulage, Program Insurer, Booking Platform etc. • Tier 2 Partners: Key Suppliers e.g. - Monitoring Systems, Cargo Protection, Reefer Units etc. • Tier 3 (External) Accessory Partners e.g. Port Authorities, Regulatory Bodies, Customs Authorities, Marketing Associates etc.

Poseidon takes the form of a Supply NETWORK (as opposed to a supply CHAIN) comprising all the actors involved in transporting a pharma product. It is a pharmaco-driven program that has been designed from the ground up with the shipper, its logistics companies and suppliers all seated around the same table as equal partners. A network Partner Agreement governs the relationships between all these parties and they work together as single team with common goals, rules and performance incentives.

The

Poseidon

program

is

managed

and

administered

by

two

separate

but

closely

aligned

bodies:

the

Poseidon

Management Group and a Neutral Trustee (Team Poseidon Ltd).

The Poseidon Management Group (PMG) is at the heart of the program and is a democratic body comprised of senior representatives from each of the participant organisations. This group is responsible for the strategic direction of the program. Alongside the PMG is a neutral company that manages the day-to-day and operational side of the initiative and provides a 'filter & sanitise' function to facilitate the sharing of data, the consolidation of shipping loads and the sharing of assets. The presence of an objective and impartial co-ordinator contributes to compliance with competition/ant-trust law and protects the commercial IP and other commercial sensitivities of users and providers of Poseidon services. 

Neutral Trustee CO-ORDINATING, FACILITATING, REGULATING

The

neutral

trustee,

Team

Poseidon

Limited,

works

in

conjunction

with

the

Poseidon

Management

Group

(PMG)

to

manage

and

oversee

the

Poseidon program.

As

an

independent

and

commercially

neutral

body,

Team

Poseidon

Ltd,

has

responsibility

for

guiding,

reviewing

and

stimulating

the

progress

of

the

program.

Whilst

it

is

the

responsibility

of

every

organisation

in

the

Poseidon

Network

to

work

together

to

enhance

productivity

and

effect

-

iveness,

the

Team

Poseidon

has

the

task

of

ensuring,

in

conjunction

with

the

PMG,

that

all

stakeholders

pull

together

to

achieve

the

program

goals

and objectives.

Apart

from

leading

the

program

overall,

key

responsibilities

of

the

neutral

trustee

includes

championing

the

collaborative

mission

of

the

program,

setting

network

standards,

monitoring

network

performance,

building

trust

between

the

various

parties,

developing

communications

through

-

out

the

chain

and

ensuring

the

network’s

adherence

to

the

fundamental

principles

of

the

Poseidon

program.

It

also

acts

in

an

advisory

capacity

to

the

Network,

organising

training

programs

and

workshops

and

providing

guidance

in

the

operation

and

interpretation

of

the

Poseidon

Partnering

Agreement.

Poseidon Management Group (PMG) GOOD GOVERNANCE, STRATEGIC DIRECTION

The

PMG

ia

a

steering

council

comprised

of

senior

representatives

from

the

different

Poseidon

partner

organisations

(Manufacturers

+

Tier

1 Suppliers + Tier 2 Suppliers).

The

PMG

oversees

the

strategic

direction

of

the

Poseidon

program

and

gives

representation

in

this

to

all

the

participant

orgaisations.

Apart

from

elected

officials,

it

is

a

single-status,

body

with

each

participating

organ

-

isation

entitled

to

one

seat

and

one

vote.

The

PMG

agrees

priorities

and

overall

strategic

orientation.

It

is

also

tasked

with

resolving

any

disputes

in

accordance

wuth

the

procedures

inherent

in

the

overarching

Poseidon

Partnering Agreement.

Key

decisions

of

the

PMG

are

generally

taken

by

consensus

although

there

are

provisions

in

place

for

stalemate

situations.

Decisions

by

the

PMG

must

be

complied

with

by

all

Network

Partners.

At

its

discretion

the

PMG

can

establish

sub-groups,

for

example

to

address

specific

issues

or

to manage specific contracts.